Ruksana Athalan – Founder of Athalan

Ruksana Athalan

Ruksana Athalan


Meet the Creative Force Behind Rukzar

Ruksana Athalan, the visionary founder of Rukzar, embarked on her journey in the fashion business in 2008, driven by a passion for creating timeless and distinctive designs. Her entrepreneurial spirit and innate sense of style led her to start crafting and curating fashion pieces from the comfort of her home.

In 2011, Ruksana took a significant step forward by establishing a boutique in Mahe, laying the foundation for her venture into the world of fashion retail. This initial endeavor, while distinct from Rukzar, marked the beginning of her presence in the fashion industry. The Mahe boutique primarily focused on sourcing dresses externally and reselling them, providing the local community with access to a curated selection of stylish attire.

However, Ruksana’s vision extended beyond the boundaries of external procurement. In 2020, she realized her dream with the inception of Rukzar, a fashion sanctuary dedicated to meticulously designed and exclusively curated dresses. Rukzar represents the culmination of Ruksana’s creativity and commitment to offering unique, in-house creations that seamlessly blend traditional and contemporary elements.

Rukzar's Mission and Future Aspirations

At the core of Rukzar’s mission is the ambition to establish itself as a renowned Indian fashion designer brand by an Indian creator. Ruksana envisions Rukzar becoming synonymous with elegance and innovation in the world of fashion. The brand is committed to showcasing the rich tapestry of Indian design aesthetics to a global audience.

Looking ahead, Rukzar has set ambitious goals for expansion. By 2024, Ruksana aims to extend the reach of Rukzar to multiple districts in Kerala, providing more individuals with the opportunity to embrace the brand’s distinctive designs. Beyond the borders of India, Rukzar aspires to make its mark in international fashion landscapes, with plans to establish a presence in Dubai and other GCC countries.

Ruksana Athalan’s journey from a home-based designer to the founder of Rukzar is a testament to her dedication to the craft and her unwavering commitment to making Rukzar a beacon of Indian fashion excellence on the global stage. The story continues to unfold, and the Rukzar legacy of creativity, authenticity, and style is poised to leave an indelible mark on the world of fashion.

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